According to SEBI data, India’s Portfolio Management Services (PMS) industry now oversees assets worth over ₹30 trillion, reflecting the increasing trust high-net-worth individuals (HNIs) place in professional wealth management. Pune, once known primarily as an educational hub, has quietly emerged as one of India’s most active HNI markets  recording an increase in affluent households.

If you’re an investor in Pune looking for personalized, SEBI-registered PMS options, this guide compares some of the most trusted portfolio management firms serving the region. Each offers a distinct investment philosophy  from legacy-driven PMS houses to new-age advisors focused on transparency and disciplined asset allocation.

Key Takeaways

• Minimum PMS investment: ₹50 lakh (as mandated by SEBI).
  
  

• PMS gives direct ownership of securities and tailored asset allocation.
  
  

• Pune’s HNIs are shifting towards personalized wealth strategies.
  
  

• Top SEBI-registered PMS firms serving Pune include Ckredence, Anand Rathi, Motilal Oswal, ASK, ICICI, Kotak, and Alchemy.
  
  

• Transparent reporting and long-term focus are key differentiators for investors today.
  
  
  

1. Ckredence Wealth Management – A Gujarat Legacy Expanding to Pune

SEBI Registration No.: INP000007164
Legacy: 37+ years | AUM: ₹610 Cr | Clients: 435+

Ckredence Wealth Management is a Gujarat-based SEBI-registered PMS known for its disciplined approach to wealth creation. Founded in 1987, it has helped entrepreneurs, family offices, and professionals manage and grow their capital through goal-based and transparent portfolio strategies.

In 2025, Ckredence has expanded its presence to Pune, recognizing the city’s fast-growing investor base of HNIs and business owners. The firm’s philosophy is centered on capital preservation, risk-adjusted returns, and intergenerational wealth transfer  areas increasingly important to investors navigating volatile markets.

Ckredence PMS Investment Approaches:

1. All Weather Approach: Focused on stability across market cycles.
   
   

2. Diversified Approach: Balanced allocation between equity and debt for consistent growth.
   
   

3. Business Cycle Approach: Tactical positioning based on market phase.
   
   

4. ICE Growth Approach: Focused on India’s consumption and export-driven opportunities.
   
   

Why Pune investors notice Ckredence:

• SEBI-registered PMS with a legacy of trust since 1987.
  
  

• Transparent reporting and direct portfolio access.
  
  

• Personalized investment advice and real-time portfolio tracking.
  
  

• Dedicated advisory desk catering to Pune-based HNIs.
  
  

Connect with Ckredence’s Pune team  for personalized portfolio guidance.

2. Anand Rathi Portfolio Management Services

Anand Rathi PMS is one of India’s long-standing wealth management firms with a nationwide presence, including in Pune. The firm is known for combining fundamental research with long-term equity strategies, offering both discretionary and advisory PMS formats.

Their investment approach focuses on identifying quality growth businesses and maintaining concentrated portfolios aligned with market cycles. Pune-based investors value Anand Rathi for its structured advisory process and transparent reporting practices.

3. Motilal Oswal PMS – Quality and Longevity Focus

Motilal Oswal Asset Management offers PMS solutions under its flagship programs like Next Trillion Dollar Opportunity (NTDOP) and Value Strategy, both emphasizing quality and long-term wealth creation.

The firm has a robust PMS presence in Pune through partner offices and caters to clients who prefer research-backed, bottom-up stock selection. Its PMS philosophy rests on three pillars — Quality, Growth, and Longevity, aligning with investors seeking consistent compounding returns.

4. ASK Investment Managers – Legacy of Fundamental Investing

ASK Investment Managers has been a respected PMS provider since the 1980s, serving clients across India, including Pune. Their PMS strategies, such as ASK Indian Entrepreneur and ASK Growth, have earned a reputation for disciplined equity investing grounded in strong fundamentals.

The firm is known for detailed reporting, robust research, and a clear focus on long-term wealth compounding. Pune investors often choose ASK for its legacy, structure, and tax-efficient PMS design.

5. ICICI Prudential Portfolio Management Services

ICICI Prudential PMS leverages its institutional research strength to deliver customized investment portfolios for HNI clients. Their presence in Pune spans both advisory and discretionary formats.

ICICI PMS focuses on maintaining risk-adjusted returns through quantitative and qualitative research models. Its parentage under ICICI Group enhances credibility for first-time PMS investors seeking stability from a known brand.

6. Kotak PMS – Balanced Approach for Long-Term Investors

Kotak PMS offers well-known strategies like Focused Equity and India Midcap, balancing growth with stability. Its PMS service caters to HNIs looking for consistent returns with risk control, and Pune remains a key geography for its wealth management operations.

The firm emphasizes transparent performance disclosure, diversification, and a structured advisory process — making it a reliable choice for investors prioritizing clarity and control.

7. Alchemy Capital Management – High-Conviction Portfolio Expertise

Alchemy PMS, co-founded by late investor Rakesh Jhunjhunwala, is recognized for its concentrated, conviction-driven investment style. The firm partners with wealth managers and advisors in Pune to offer specialized PMS portfolios aimed at generating alpha through active management.

Alchemy’s focus on identifying scalable business models and managing focused portfolios appeals to investors who prefer an active, hands-on approach to equity investing.

Factors to Consider Before Choosing a PMS in Pune

Selecting the right PMS requires due diligence, not just reputation. Here’s a step-by-step guide:

1. Verify SEBI Registration: Always confirm on SEBI’s official PMS list.
   
   

2. Understand the Investment Philosophy: Ensure it aligns with your risk appetite.
   
   

3. Check Transparency: Ask for detailed performance and disclosure reports.
   
   

4. Review Fee Structures: Compare fixed vs performance-linked models.
   
   

5. Evaluate the Team: Experienced fund managers indicate process maturity.
   
   

Benefits of PMS for HNIs in Pune

PMS is ideal for HNIs seeking more personalization and control than mutual funds typically allow. Unlike pooled investments, PMS accounts give direct ownership of securities and allow tax flexibility.

According to CRISIL (2024), HNIs in Pune allocate nearly 35% of their investible assets to equities and PMS accounts, signaling growing preference for customized strategies.

Key benefits include:

• Personalized portfolios built around financial goals.
  
  

• Active management to capture market opportunities.
  
  

• Tax optimization via direct holdings.
  
  

• Regular performance reporting and one-on-one advisory support.
  
  

Minimum Investment, Risk, and Compliance Insights

SEBI mandates a minimum investment of ₹50 lakh for Portfolio Management Services. This threshold ensures participation from serious, long-term investors.

PMS returns vary depending on market conditions, investment horizon, and strategy. Most firms emphasize that past performance is not indicative of future results, and investors should assess both alpha generation and risk management parameters like Sharpe ratio and drawdown.

Investors can also explore the taxation differences between mutual funds and PMS to understand post-return implications.

Why Pune Investors Are Taking Note of Ckredence Wealth

While established national PMS brands have long served the market, Ckredence Wealth Management stands out for its transparency, personal connect, and regional legacy. Its expansion into Pune reflects both ambition and confidence in Maharashtra’s growing wealth ecosystem.

Ckredence’s approach blends traditional discipline with modern technology, offering investors clarity through real-time tracking and customized rebalancing tools.

For Pune’s entrepreneurs and professionals who value relationships, the Ckredence experience feels personal yet data-driven, with SEBI compliance providing an added layer of trust.

FAQs on PMS in Pune

1. What is the minimum investment required for PMS in Pune?
SEBI mandates a minimum investment of ₹50 lakh for PMS across India, including Pune.

2. How do PMS returns compare to mutual funds?
PMS can offer higher flexibility and personalized strategies, though they carry proportionally higher risk.

3. Are PMS services in Pune SEBI-regulated?
Yes. Only SEBI-registered PMS providers can offer these services. Always verify registration numbers.

4. Is Ckredence Wealth Management SEBI-registered?
Yes. Ckredence Wealth is SEBI-registered under Reg. No. INP000007164.

5. How can I start a PMS account in Pune?
You can contact a SEBI-registered PMS provider, complete KYC formalities, and transfer the minimum corpus required.

Conclusion

Pune’s HNI community is entering a new phase of wealth sophistication  moving from broad mutual fund participation to customized PMS solutions that offer transparency, control, and accountability.

While national firms like Anand Rathi, Motilal Oswal, ASK, ICICI, Kotak, and Alchemy bring institutional expertise, Ckredence Wealth Management represents a refreshing combination of legacy, trust, and personal advisory depth, now accessible to Pune investors.